I do things very differently from a lot of my friends in the design consulting profession. Everybody seems to be looking for the big client, the big money, or the well-known website, but I skip all of those and concentrate on projects I know are interesting and fun to work on. I immediately […]
Thanks to the folks over at Your Daily for this find. If you use the Blog This functionality from Odeo, to put an audio on your blog page, the Odeo player will now show up in Google Reader for readers of your blog who happen to use Reader. Here’s a screenshot: […]
Download Standard Podcast Alan and I had a chance to interview Buzz Marketing guru Ron McDaniel about his latest book Buzzoodle Buzz Marketing - 57 Word of Mouth Marketing Challenges for the Entire Workforce.You’ll have to wait about seven more weeks before the book hits stores, but our podcast interview with Ron should hold you […]
Incentives work. Our whole economy is powered by incentives — as one of my favorite business books Freakonomics reveals. Incentives work in the blogosphere too. Commentors will respond to incentives. Motivate your readers to comment with the following WordPress plugins (hat tip to Blogtalks.net): Show Top Commentators — to publicly recognize and name […]
Download Episode 14 {Duct Tape Marketing} If you are an avid reader of the hugely-popular Duct Tape Marketing blog, you’ll want to rush right out and buy John Jantsch’s latest book entitled Duct Tape Marketing - The World’s Most Practical Small Business Marketing Guide. I had a chance to chat with John about his […]
I’ve noticed a marked difference between meeting a prospective client at something like a networking event and meeting a prospective client who has found me through our podcast. The differences are really striking and certainly worth some analysis. 1. First Impressions - At a live networking event, first impressions are of course critical. […]
Not too long ago I queried a number of online marketing and public relations peers ranging from Aaron Wall, Matt McGee and Neil Patel to Todd Defren, Triss Hussey and Peter Himler about sharing a few of their social media marketing tips. Out of that informal survey in combination with community specific solicitations came posts […]
Earlier this month I went to Las Vegas to attend (and speak at) PubCon, a conference renowned among search engine marketers. Many of my fellow SEO professionals in attendance were also bloggers. The organizers of Pubcon, including Brett Tabke and Joe Morin, had the foresight to offer the bloggers an irresistible offer, a “Bloggers Night […]
I started experimenting with a MySpace presence several months ago just for my own educational purposes. I built one for the podcast, which you can see here. I decided to post this today after seeing Mark Vanderbeeken’s post stating that over 52% of MySpace users are over 35. His post just confirmed what […]
Download Episode 9 In past shows, we have discussed wikis, blogging and podcasting. This time we tackle the buzz-laden topic of “WEB 2.0.” It seems that just about everyone has at least heard the term, but it’s difficult to find anyone who can really tell you […]