Social media marketing is fast emerging as a must-have in search strategies. In this session, industry experts Vanina Delobelle, Global Product Director for Monster, Erik Qualman from Search Engine Watch and Global VP of EF Education, along with Brnet Csutoras, Online Marketing Consultant offered some tips to successfully integrate social media into your search marketing […]
Update (3/30): Yeah, right. I try to avoid blog feuds like Black Death, but I became so intrigued, I decided to blog about it. Someone calling “herself” Amanda Chapel started a blog called Strumpette. This person started off on the wrong stiletto by going after, in a very trite manner, Steve Rubel of […]
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Blogs have been abuzz for at least 4 years in the tech space and in the past 2-3 years in the business marketing world. Like many new marketing/communication channels, there continues to be a need to demystify shiny new objects and what they mean for businesses. Blogs and search engine optimization are no different. One […]
Download Episode 15 {How to Recruit the Very Best People} In business, we all compete for the very best people. We visit with two experts today to gain insight into real-world techniques for recruiting the very best staff. My first guest is George Lessmeister. George has […]
Take a moment to think of all the great people you’ve known. Family. Friends. Teachers. Classmates. Coworkers. Clients. Within moments, you can bring up vivid memories of hundreds, probably thousands of people you’ve met over the years. You can see their face. You can hear their voice. […]
“Quality over quantity” applies to almost everything we encounter, from the foods we eat to the people we interact with. It certainly applies to pay-per-click ads, in which the quality of your campaigns, from keywords to ads to landing pages, takes precedence over the quantity of money you bid. Your keyword quality scores can be […]
I’m generally a huge fan of new Web 2.0 offerings for several reasons, the largest of which is probably that I enjoy all the innovation and entrepreneurial spirit surrounding this mini gold-rush we call “Web 2.0.” Ironically, it’s for this very reason that I am advising against new startup “Competitio.us.” The site’s sole mission is […]
Download Standard Podcast Alan and I had a chance to interview Buzz Marketing guru Ron McDaniel about his latest book Buzzoodle Buzz Marketing - 57 Word of Mouth Marketing Challenges for the Entire Workforce.You’ll have to wait about seven more weeks before the book hits stores, but our podcast interview with Ron should hold you […]
A business advisor once gave me a great piece of advice: “Any time you read a magazine, newspaper, journal, etc., always ask yourself ‘Who do I know that could benefit from this information?’ Cut out the article and send it along to that person with a little personal note.” What great advice. Just […]