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Whether you’re just starting out in the blogosphere or you write for an established blog, you’ll need an angle to set your blog apart from the rest. Ideally, this theme will carry through all your posts, injecting the blog with a unique style and personality (e.g. snarky, witty, professorial, egotistical to the point of humorous, […]

Last week at the PRSA Digital Impact conference I met Steve Rubel, SVP Director of Insights from Edelman Digital and famous (sometimes infamous) PR blogger at Micropersuasion. He presented “2008 Digital Trends: Open Files” which talks about the framework Edelman uses (Faint Signals, Watch List and Hallucinations for tracking digital/social media trends. Read my live […]

Straight Up Search has a great post about how listening to recorded messages (think podcasts) from job candidates can help employers better understand a candidate’s true personality. What a great idea! I can think of several times that I have been quite excited to meet a certain applicant, only to find out later in […]

One of the questions I often get asked is how to name your business blog or name your business. Many people call their business blog by their own name which is great especially if you are in the area of professional services and want to be known online by your name, therefore building your personal […]

When talking to people about the benefits of business blogs I often mention “establishing your credibility.” This goes hand-in-hand with “getting killer PR.” Let’s face it, journalists are having to do more with less, so they’re more and more likely to turn to Google and other search engines to track down “experts” in a given […]

Whether you’re just starting out in the blogosphere or you write for an established blog, you’ll need an angle to set your blog apart from the rest. Ideally, this theme will carry through all your posts, injecting the blog with a unique style and personality (e.g. snarky, witty, professorial, egotistical to the point of humorous, […]

BusinessWeek reports on anonymous blogging gone bad in a recent article Busting a Rogue Blogger. Yes, there’s controversy in the sexy world of patent litigation, as Troll Tracker–formerly anonymous, now outed as Rick Frenkel–a blogger who writes on patent trolling, was outed as a Cisco employee. Why is this relevant? Because Frenkel was blogging about […]

With all the recent outages and downtime over at Twitter (no doubt stirred up because of my recent article on How to Use Twitter for Business), many people have been checking out Plurk, a similar but different approach with the same 140 character message limit. Plurk has some nice add-ons that separates from Twitter. There’s […]

When preparing to launch a website in the future an organization/individual has two likely choices. They might decide to not put anything up on the domain they plan on launching and only announce the site once their is an actual site to show. On the other hand they could put a placeholder page (splash page) […]